People form judgments based on visual appearance and this is an undeniable fact. When building a brand, design can easily determine whether a business rises to the top or falls from the peak of success.
One of the critical elements of a successful identity is color. Its impact on people’s minds is profound and it can evoke specific moods. Choosing the right colors in design greatly influences consumer decisions, and when embedded mentally, it can lead to product acceptance or rejection. Colors also enhance brand recognition and make it stand out among competitors.
